2021 Volume 7 Issue 2 Pages A_60-A_67
This study aims to examine the effectiveness of education for high-school and university students to keep the rules and improve manners on bicycle riding. We conducted an online questionnaire with providing information on safe bicycle riding and analyzed changes in attitude towards safe cycling. The questionnaire focused on the three major cycling behavior against traffic rules or manners: “cycling with an umbrella”, “cycling with smartphone” and “cycling on a shopping mall but not walking with bicycle”. To investigate the effects of psychological reactance, we divided the respondents into four groups and provided them with the four different types of information combining the two types of messages and two types of photos. It was found that behavioral intention on safe cycling increased for all the four groups of high-school students. However, for university students, their behavioral intention has increased for the only one group which was provided with the information of non-interference message and photo against the rule, and kept the level for one month. In addition, the frequency of cycling and the experience of traffic accidents affects the changes in their attitudes toward safe bicycle riding.
