Abstract
The purpose of this study was to investigate domestic and international trends related to snow volleyball, which
has been on the rise in recent years in many countries and is expected to become an event in the Winter Olympics, and to clarify the potential and development possibilities of this sport. As a result of the survey, the following three points became clear.
First, in light of the world trend of holding international competitions on a large scale and the development of rules, it became clear that snowball racing has great potential to be adopted as an official sport of the Winter
Olympics. Secondly, the results of on-site observations of actual international competitions and interviews with
players and staff indicated that expectations for snow volleyball are growing at the field level, and that the sport is full of enthusiasm for the Olympics. Third, we surveyed domestic efforts to promote snow volleyball. As a result, it was confirmed that efforts such as the establishment of snow volleyball associations, sponsorships, and marketing through participation in events by famous athletes are steadily underway to keep up with the global trend.
In light of these domestic and international trends, it can be said that snow volleyball is an attractive sport with more than enough potential to be adopted as a Winter Olympic sport and to be popularized as a new winter sport in Japan.
