Original Papers
着物•浴衣に対する女子高校生のイメージ測定
2011 年 57 巻 3 号 p. 89-94
詳細
2011 年 57 巻 3 号 p. 89-94
In this paper, high school girl′s opinion on image for kimono (modern kimono and classic kimono) and yukata (brand yukata and classic yukata) were studied.
The results were obtained by factor analysis are and the multiple regression analysis as follows:
1) The factor structure of high school girl′s opinion on image for kimono and yukata are interpreted as (F1) visual appeal, (F2) practicality and (F3) preference.
2) As a result of comparing the mean factor score of classic kimono, modern kimono, classic yukata, and brand yukata, in the case of (F1) visual appeal, it was found that high school girls rated modern kimono and brand yukata significantly higher than classic kimono and classic yukata.
In the case of (F2) practicality, it was found that they rated classic kimono significantly higher than brand yukata, classic kimono, and modern kimono. In the case of (F3) preference, it was found that they rated brand yukata significantly higher than classic yukata, classic kimono and modern kimono.
3) The following regression equation was obtained by the use of multiple regression analysis for (F1) visual appeal, (F2) practicality, (F3) preference, in the case of brand yukata, (F1) visual appeal=0.506+0.273×(F2) practicality + 0.230×(F3) preference.
