Visualization for Communication

―Define the Value of Data by Compilation and Translation, and Storytelling―

Abstract

Data visualization is becoming an important part in the advertising industry. This is due to increase of various data, which is called big data, in the society and the life of people. The purpose of advertising and communication is to resolve issues that a society or a company has. Data creative is a new way for execution, because it’s based on the real things, actions and phenomenon in the life of people. However, most of the target audience might not have a skill for understanding raw data, so it should be translated to be easy to understand. This paper describes the importance of data compilation and translation in visualization for communication based upon three precedents, and also accounts storytelling by visualization.