Effects of VR/AR Contents on User’s Emotion, Consciousness and Behavior

Abstract

VR/AR contents have a great impact on user's inner state through the experiences rather than seeing images. This paper discusses the effects of VR/AR contents experiences on the users' emotion, consciousness, and behavior through several experiments. The experiment on the effects of 3D and high-resolution elements in VR contents on user's emotion showed that they affect emotions such as surprise, active pleasure, and affinity. The experiment on employee's VR experiences showed that understanding product usage through VR contents experiences improve their work engagement. In addition, the experiment on AR experiences and purchasing behavior showed that atmosphere added by AR contents affects customer's emotion and influences their purchasing behavior. From these results, it is expected that the effective use of VR/AR contents will improve user's emotion, consciousness and behavior.