Abstract
Despite the growing recognition that aesthetic activities such as designing, creating symbolic value and branding contribute to enhance competitive advantage in the manufacturing industry, fewer empirical analysis have been conducted concerning the role of aesthetic activities. In this paper, I examined the relationship between aesthetic activities and business performance in textile industry by quantitative and empirical analysis. The study reveals that aesthetic activities are related positively to business performance and technology development; and the decision of implementing these are related positively to opportunity to access the aesthetic factor and absorptive capacity of aesthetic factor.
