Abstract
Broadcast content is reached to the viewers through the Internet, satellite television, etc. in Japan. However, television content is not delivered to other media in many cases. In this paper, two types of "Business Innovation cases are reported to solve the problem. One is "Production Partnership", which organized various media companies and have the plans to get revenue through various types of business (ex. movie , television, DVD sales, character merchandizing and etc.) The other is "TV content evaluation methods", which are essential for broadcast content trading.
