Abstract
Along with servitization of economics is growing, the research and education on service innovation has been expanded not only in the advanced countries but also in the developing ones including Asian countries. This article shows a perspective of their international situations through reporting QUIS14 (The 14th International Research Symposium on Service Excellence in Management) held at CEIBS (China Europe International Business School, in Shanghai), June 18 to 21. QUIS14 Conference includes introduction on advance of SDL (Service dominant logic) studies by Prof. Vargo and service innovative practices of KidZania business and Chinese supply chain industry. And we JAIST research group presented 3 items including the studies on the healthcare service in Bangladesh and the service sustainability based on Japanese ethos with the perspectives of SDL or TSR (Transformative service research).