「ヨコの包括的相互理解による新結合の創出」 第３回総合シンポジウム特集に寄せて

抄録

In Nov., 2016 JDES (Japan Development Engineering Society) held 3rd Integrated Symposium with consecutively focusing on the significance of “Horizontal Alliance”. The reason why “Horizontal Alliance” is so important lies in the paradigm change in market and technology.

The first change is that the market values shift from products’ functions to something new which consumer can enjoy to use. To cope with this change, suppliers have to look for new allied partners who share the same value and are in close contact with consumers. This could be called as “Fusion of Value Chains”.

The second is that product suppliers who have been facing bottlenecks with existing ways of business have to change current frameworks in technology, system, and business-model together with horizontal partners. These changes would be called as “Renovation”.

The third is that product suppliers have become to look for a new opportunity where a new value can be created through an encounter of heterogeneity, a fusion of knowledge, and a creation of new combination. The situation in service industry is the same with manufacturing industries. This would be called as “Innovation”.

This symposium was expected to provide JDES’s members and ordinary audience with good opportunities to exchange and share heterogeneous knowledge and to find meaningful implications.