Challenge of the Creating a New Market from Relevant Two Markets and Its Inhibitory Factors

— Case Study Report: Sheet Music Market and Contents Music Market —

Abstract

In this article, our challenge of the creating a new market were introduced at first. This challenge is currently on going, and the new market is made by combination of relevant two traditional markets. And secondary, through the challenge, inhibitory factors cause of this kind of market creating recipe were reported.

In the case of this report (combination of sheet music market and contents music market), there were four kinds of inhibitory factors, 1) laws and institutions because the two markets were very closed each other, 2) caused by industry customs, 3) rumor or baseless believes, 4) based of innovators ourselves.