STUDY REPORT
Embodying the Future Business in Mid- to Long Term
— Management Designs the Future —
2021 Volume 40 Issue 2 Pages 181-186
Details
2021 Volume 40 Issue 2 Pages 181-186
Chapter 8 of “Engineering Brands” series is “Embodying the Future Business in Mid- to Long Term.” We discuss the development of “the Engineering Brands” from the perspective of strategic marketing theories.
CEOs predict outlook and draft mid and long-term plans. Dreams are not something that are given; you draw own dreams. Management works on developing their Engineering Brands while implementing the mid to long term business plans.
A company comes together as a unit and establishes a “Brand” that is leading to the Next Generation. They would be able to communicate their strength with simple words if both employees and customers clearly understand the company’s brand concept.
It is important to set clear company goals. This paper discusses when all employees making efforts to meet the common branding goals, the values of the company will rise.
