研究ノート
連載：エンジニアリング・ブランド概論 第8回：中長期で未来の事業を具現化する
─経営者は未来を描く─
2021 年 40 巻 2 号 p. 181-186
詳細
2021 年 40 巻 2 号 p. 181-186
Chapter 8 of “Engineering Brands” series is “Embodying the Future Business in Mid- to Long Term.” We discuss the development of “the Engineering Brands” from the perspective of strategic marketing theories.
CEOs predict outlook and draft mid and long-term plans. Dreams are not something that are given; you draw own dreams. Management works on developing their Engineering Brands while implementing the mid to long term business plans.
A company comes together as a unit and establishes a “Brand” that is leading to the Next Generation. They would be able to communicate their strength with simple words if both employees and customers clearly understand the company’s brand concept.
It is important to set clear company goals. This paper discusses when all employees making efforts to meet the common branding goals, the values of the company will rise.
