A study on status of the Japanese Destination Management /Marketing Organizations

— Through the concept of overseas DMO —

Abstract

This paper doubt whether the Japanese DMO promotion system will succeed or not through comparison and consideration between the Japanese concept of DMO and the overseas concept to advocate narrowness of the field of view of these and narrow the possibility of DMO as it is. In this way, it is found that Japanese promotion system should form a more flexible organizational structure to sustainability and changing consumer needs which can change destination area. To conclusion, for Japanese DMOs (including futures) should be more considerable and careful after first what is more important for their destinations before making their systems.