Journal of Japan Society of Kansei Engineering
Online ISSN : 2435-4481
Print ISSN : 1882-8930
ISSN-L : 1882-8930
Reexamination of “Experience” and “Experiential Marketing” ( I )
- Focusing on Customer Experience (CX) and Strategic Experiential Modules (SEM) -
Shin’ya NAGASAWA, Shinichi OTSU
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Keywords: Customer experience (CX), Strategic experiential module (SEM), Experiential marketing
RESEARCH REPORT / TECHNICAL REPORT FREE ACCESS

2022 Volume 20 Issue 3 Pages 113-121

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