Journal of Japan Society of Kansei Engineering
Online ISSN : 2435-4481
Print ISSN : 1882-8930
ISSN-L : 1882-8930
Reexamination of “Experience” and “Experiential Marketing” ( II )
- Focusing on ACT (Behavioral Experience) and RELATE (Relational Experience) -
Shinichi OTSU, Shin’ya NAGASAWA
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Keywords: Customer experience (CX), Strategic experiential module (SEM), Experience, ACT (behavioral experience), RELATE (relational experience)
RESEARCH REPORT / TECHNICAL REPORT FREE ACCESS

2022 Volume 20 Issue 3 Pages 122-129

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