The Annual Review of Sociology
Online ISSN : 1884-0086
Print ISSN : 0919-4363
ISSN-L : 0919-4363
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The Process of Revitalizing a Traditional Festival through a Local Business Owners' Civic Activity:
An Analysis of “Junior Chamber” and the Iizuka Festival of Yamakasa
Kichiro Shimada
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2015 Volume 2015 Issue 28 Pages 148-159

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Abstract

Although it is relatively well known that local business owners are active participants in local voluntary activities, we have not had enough opportunities to interpret this phenomenon sociologically. Through a qualitative analysis of one business owners' voluntary association, “Junior Chamber (Seinen-Kaigisho),” and its activity in a local traditional festival, the “Yamakasa” in Iizuka city, this paper reveals both how a local economic network has established a wider civic sensibility and what kind of role it has played in its local community. This shows us the importance of reconsidering the possibility of a form of civic engagement that initially took root in the economic sphere.

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© 2015 The Kantoh Sociological Society
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