Tokyo 2020 Emblem Problem and Sociological Description: Focus on the Way of Creating and Using Designs

Abstract

The purpose of this paper is to describe the emblem problem of the Tokyo 2020 Games sociologically. Previous research has analyzed Internet communication, but this paper explains the emblem problem from a historical context. First, the relationship between designers and the Olympics (the way of creating), then the relationship between advertising agencies and the Olympics (the way of using), and then the relationship between the designers and advertising agencies over the Olympics. After that, I will consider the two issues of “Plagiarism of design” and “Selection process of the emblem” and reveal what happened in the emblem problem of the 2020 Tokyo Games.