Abstract
The purpose of this study is to support educational and public
relations activities, to examine whether COVID-19 has had an
impact on university selection behavior by analyzing
questionnaires to clarify how new students knew the
department and decided taking the entrance examination.
The survey asked 100 new students (FY2021-2024) to
answer several questions. To investigate the COVID-19
pandemic's impact, a test was conducted on the difference in maternal ratios between the pandemic-phase (FY2021-2022)
and the convergence-phase (FY2023-2024).
There was no significant difference between the pandemicphase
and the convergence-phase in the percentage of
students who passed the entrance examination at the first
attempt, and the opportunities to know this department. No
significant difference was found between the two phases in
the Kyushu and Chugoku regions, as well as in the Fukuoka
and Hiroshima prefectures, which were the top regions of
origin. The proportion of students with non-dental medical
professionals in own relationship significantly increased from
the pandemic-phase (12.0%) to the convergence-phase
(30.0%). The top reason for applying was “good pass rate for
national examinations” (45.0%), which did not differ
significantly between the two phases, while “attracted to
Kitakyushu” increased significantly from the pandemic-phase
(2.0%) to the convergence-phase (14.0%).
It was suggested that COVID-19 increased medical
professionals' interest in the dentistry's field and increased
their consideration of this department as a career path for their
children. Educational and public relations activities that also
convey the attractiveness of Kitakyushu-City, and the
continuous dissemination of university information, is
considered effective as admissions public relations.