Abstract
We examined attentional attractiveness of visual cues such as used in presentation graphics. In experiments, we used four different types of visual cues and a visual search task on a computer display. In Experiment 1, it was revealed that two cues (flashing cue and zooming cue) were useful for reducing reaction time to find a target. In Experiment 2, we informed low probability of cue validity to observers. The results showed that the attentional attractiveness found in Experiment 1 could not explained by top-down control of visual attention. Applying these cues to information display would be expected to effectively guide people's attention to important information.
