抄録
A Web-based retailing system for fresh fish trading has been instituted on experimental basis in Kesennuma city public fish market, with the assistance of Miyagi University. Buyers and Sellers can trade time-constraint fresh tuna meat through virtual supply market created over a database transaction system. The system is designed using the most recent software design methodology, framework, components and agents. The researchers investigate various aspects of this project, e.g., how to bring the merit of digital convergence of existing retailing companies, what is strategic scenario for price formation process, and how the future management of electronic commerce technology applied to this local industry should be. By taking a Kansei engineering approach for the development of this system, we study the possibility of incorporating sophistication in the trading process.
