Abstract
We propose a methodology that can be usefully employed to generate creative new products satisfying the objective needs of customers by systematizing the product planning process and combining marketing and originally developed methods with QC methods. In particular, the “impact”found commonly in hit products is an important f eature. From this viewpoint, we introduced QC methods formulated to realize the ideal product planning system instead of the traditional QC approach. Furthermore, we have revised “Seven Tools for New product Planning”consisting of an interview survey, questionnaire survey, positioning analysis, conceptualization (idea generation), evaluation and selection analysis, conjoint analysis and quality tables. This article argues the verification of “Seven T ools for New product Planning”.
