USER DESIGN METHODOLOGY THROUGH IDEA EVALUATION ANALYSIS SYSTEM

- MOBILE PHONE DESIGN TARGETING KOREAN & CHINESE USERS -

Abstract

In a highly developed industrial society, the meaning of design is the core of corporate management strategies and furthermore, it is a major issue that determines the national competitiveness. It is also a means to acquiring a continuing competitive edge. In addition, there is a growing importance for design procedures according to the expansion of the design development field. The effective management of design procedures plays a crucial role of both reducing time and expenses, as well as for gaining a competitive edge. However, due to the variousness and complex designs of consumer classes and users, it is difficult to make an objective and feasible evaluation for measuring whether a completed design will be successful. In addition, it is not an easy task for designers to accurately identify the various demands of consumers based on the data provided in the marketing field. Therefore, designers require studies on the methods and techniques for properly identifying the consumer needs and applying them to design.
The objective of this study is to present a new design method to used a user evaluation analysis system. The design methods utilizing the user evaluation analysis system, a greater sense of satisfaction can be granted to users through the final design and it is expected to bring about procurement of market information to the company and designers, while also resulting in lowered expenses in the design development procedure. The aim of research is to get a actual design with the concept derived from consumer’s preference between Korean and Chinese, but there is no meaning to get design concept of each nation that have same results with factors of preferences in experiments. Therefore, to make questionnaire in detail enable to clarify the characteristic of consumers and users use with mobile phone and apply to design process as results in further research.