In the product development, the bad interaction between concept design and creative design is one of the factors of the inefficiency. This paper has proposed emotion design based design approach using a relation of two designs for the solution. Since the role of emotion design is in contraction for a complicated thing, what its attention was paid to the design method is abstraction. However, the abstraction is also expanded by a little information on the other hand. So we decided to use “TORIAWASE (one kind of combination method)” which is in haiku manners known in Japan. The role of “TORIAWASE” is that a little word makes an impressive sight or image. In verification of this model, use necktie as a motif, the method of comparing using this model with not using was taken. As a result, the effect of using emotion design was accepted.