RELATIONSHIP BETWEEN EXPERIENCE AND COLOR EXPRESSING BEHAVIOR

Abstract

When human beings describe an object in terms of color, they seem to express the color in their own memories of experience, which can be earned not only by education but also recently, by media such as Web and television. Moreover, people are getting familiar with variability of color impression through websites or blogs. In other words, unspoken human beings do memorize information about color in different degree for each individual, and have their favorite colors. Non-design experienced people have less understanding on color and an ambiguous standard in using colors compared to design-experienced ones. Sometimes Non-design experienced people just apply colors instinctively or insist on using certain color. Such sense of color is likely to be obtained through individual learning from the environment. Unlike simple color application, coloring has more difficult parts to apply colors. It is difficult for the Non-design experienced to color in consideration of brightness and saturation even when choosing one color for arrangement.