Corporate Communication Studies
Online ISSN : 2435-9882
Print ISSN : 1343-1390
Ways to Improve Word-of-Mouth Communication in the university
-Workshop and One’s Own University Education-
Hitoshi KimuraKatsuya Kogure
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JOURNAL OPEN ACCESS

2020 Volume 24 Pages 17-31

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Abstract
When choosing a university, the examinees highly value the opinion of their high-school teachers. Also, the high-school teachers are impacted by the university ratings by students. But the word of mouth from unwilling new students tends to be negative. Their own university education changes satisfaction and their comments to more accepting ones, but the problem is their attitude towards it as they do not show any signs of interest in their university. Enrollment information workshop is expected to serve as an introduction to one's own university education by raising their spirit of inquiry concerning their university.
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© 2020 Japan Society for Communication Studies
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