Corporate Communication Studies
Online ISSN : 2435-9882
Print ISSN : 1343-1390
Current status and issues of Mission Penetration in Sports Organizations
A Case Study of Japanese Olympic Committee
Yuko TsujinakaSatoshi IshiiYusuke IbukiHiroyasu OharaKazuhide KawatoHiroki KurosawaRui KobayashiKatsuhiko YokoyamaShingo Yonemura
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JOURNAL OPEN ACCESS

2020 Volume 24 Pages 4-16

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Abstract
In this paper, we considered about current status and issues of the mission penetration in “organization of organizations” through the case of JOC. After conducting a semi-structured interview with JOC and related organizations, considering the results of applying the mission penetration mechanism of previous research to the results, although the mission is fully penetrated within the JOC, it became clear that “organization of organizations” did not realize the mission penetration. The reason for this is the lack of awareness and system of JOC and related organizations that the power of JOC does not reach.
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© 2020 Japan Society for Communication Studies
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