Abstract
This paper considers the trend as an entertainment facility, which is increasing as a feature of corporate museums
in recent years. In research on museums, entertainment has been discussed as a complement to the educational
role of museums. Based on such arguments, we conducted a questionnaire survey on the actual situation of
corporate museums, a survey of the official website of the facility, and a survey of the eWOM content. As a result,
we conclude that corporate museums are one of the means of corporate communication that can realize corporate
branding while playing a role as an entertainment facility.
