Current Status and Issues of CSR Communication in SMEs: Based on Interview Survey

Abstract

Despite the fact that SMEs account for a large share of the Japanese economy, studies on CSR activities and associated corporate communications has focused on large companies. The accumulation of CSR communication research in SMEs is shallow. Therefore, it is necessary to conduct research in order to identify the actual situation and to find problems and issues. In many cases, their resources are limited and ownership and management are not separated. These factors suggest that they have different relationships with stakeholders than large companies. This study discusses the current status and issues based on the results of the interview survey.