PR DX

—Accelerate Corporate Transformation through Value Co-creation—

Abstract

DX (digital transformation) is a change in business models aimed at creating value from the customer's perspective. In order for public relations to accelerate corporate DX, it is necessary to move away from company-oriented information dissemination in order to create value from the customer's perspective, and transform to a value co-creation type of public relations that is closer to stakeholders. Public relations strengthens relationships with stakeholders through employees and a variety of influencers, and leverages the advantages of digital technologies to effectively reach target audiences through rapid information dissemination, and to create stories from the customer's perspective.