Expanding and Strategising Japan's International Government Public Relations Efforts: An Analysis of Administrative Project Review Sheets in the 2010s

Abstract

This study examines the expansion of Japan's international public relations in the 2010s, focusing on activities led by the Cabinet Office's Public Relations Office. Analysing administrative project reviews, it reveals a significant rise in costs and diversification of methods during this period. The research provides empirical evidence of the quantitative and qualitative growth of these efforts and situates them within a broader strategy to promote understanding of Japan. It emphasises the importance of strategic international communication in enhancing Japan's global influence, a topic often overlooked in domestic studies of government public relations.