Relationship between Impression Evaluation and Purchase Intent of the Group Planting Container by Womenʼs Junior College Students

Abstract

Abstract We investigated the relationship between the impression evaluation （ 4 items of color scheme, design, naming and comprehensive evaluation ） and purchase intent of the group planting container of 15 works by the womanʼs junior college students. As a result, the planting container that the womanʼs junior college students want to buy scored high impression evaluation points. But the price of purchase intent was lower than the actual price. As for the above result, the main limiting factor of the purchase intent of the group planting container was guessed as a price for womenʼs junior college students.