2009 Volume 5 Issue 2 Pages 166-173
Despite increased awareness of the human impact on the environment and a greater focus on personal as well as global consequences of individual lifestyle choices, sustainable development and sustainable consumption are still not central topics in social, economical & political systems today. Sustainable consumption involves rethinking definitions of human needs and desires. Sustainable consumption encompasses the principles of moderation and sufficiency as means of curbing social, economic and environmental imbalances and of stimulating responsible consumption.