Abstract
When we make a study of the cases of the recent competitive business models, we can find that they decide the distinctive value for the customer, they design the whole process of the business and they have characteristic mechanism of absorbing own business risk. We call them the integrated supply chain models. In this paper, we examined three cases. They are apparel business, fresh food business and EMS. As a result, we could clarify that they could absorb their own business risks by appropriate product mix and inventory arrangement, by responding to the product life cycle, by synchronizing supply with demand, and by using out-sourcing strategy with using IT.