Comparative analysis of the marketing route and the physical distribution route between distribution channels according to the types of items.

Abstract

Goods are sent from producers to consumers through the various types of distribution channels, such as manufacturers, wholesalers, and retailers. The goods flow can be divided into the marketing route and the physical distribution route. These route differ according to the characteristics of goods or the amount of demand.
This paper aims to clarify the difference between the marketing route and the physical distribution route according to the types of items.