The Review of Laser Engineering
Online ISSN : 1349-6603
Print ISSN : 0387-0200
ISSN-L : 0387-0200
Laser Review
Trend in Neuro-Marketing by Using Optical Topography - Aiming at Establishment of Mind-Centric Environment -
Atsushi MAKI
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JOURNAL FREE ACCESS

2016 Volume 44 Issue 4 Pages 235-

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Abstract
Neruo-marketing, which investigates mind thoughts and emotions by using technologies and methodologies of neuroscience and make good use of the knowledge for products and services, is gathering attentions in recent years. The technologies of mind analysis will be developed progressively in order to create better environment for mind. This is because, as computational power and data accumulation continue to increase Moore’s Law, and technology continues to evolve, humans are faced with an increasing dramatic change in their living environment. Elucidation of the mind needs to be accelerated in order to help people cope with these changes. While, mind investigation involve ethical issue because there is the possibility that the neuro-marketing touch the deepest privacy. This paper introduces the trend in neuro-markeging around the optical topography.
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© 2016 by The Laser Society of Japan
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