2019 Volume 39 Issue 1 Pages 119-130
A health-oriented management approach is attracting the attention of many companies to increase their corporate value through investment in employees’ healthcare as a management fashion. Sunstar, a personal care company, has created innovation directly with their health-oriented management approach, and has improved their corporate value. The company has invested in employee’ healthcare from an early stage, and has created the brand “KENKO DOJO”, which is based on brown rice and vegetable meals and vegetable juices, which their healthcare facility provides for employees. From the start, top management decided to seek some profit by utilizing their health-oriented management approach. In this case, there are two important points. The first is that of creating shared value: the company balances employees’ healthcare and business creation by utilizing their healthcare method. The second is service-dominant logic: the company integrates goods and service and also co-creates value.
