Quarterly Journal of Marketing
Online ISSN : 2188-1669
Print ISSN : 0389-7265
Special Issue / Invited Peer-Reviewed Article
Design of a Symbiotic Tourism Platform with Local People:
“SATOYAMA EXPERIENCE” and “Activator”
Akimitsu Hirota
Author information
JOURNAL FREE ACCESS FULL-TEXT HTML

2020 Volume 39 Issue 4 Pages 7-19

Details
Abstract

In this study, the role of platform interaction was considered. I focused on the problems that could co-exist between local life and economic platforms and lead to European, American and Australian tourists. The tourists from Europe, the United States and Australia are interested in Japan’s unique landscape, history and culture. Therefore, it was considered from the viewpoint of the role of platform interaction, and the existence of the “activator” in the tourism platform that lives with the regional platform.

Content from these authors
© 2020 The Author(s).
Previous article Next article
feedback
Top