Japan Marketing Journal
Online ISSN : 2188-1669
Print ISSN : 0389-7265
Book Review
Ishii, H. (2020). Consumer Sensory Perception and Evaluation: The Science of “Just Because” in Buying Behavior. Tokyo: Chikura Shobo. (In Japanese)
Takashi Niikura
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2022 Volume 41 Issue 3 Pages 115-117

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