Quarterly Journal of Marketing
Online ISSN : 2188-1669
Print ISSN : 0389-7265
Marketing Case
Avatar App Pokecolo:
For the Metaverse
Kosuke Mizukoshi
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JOURNAL OPEN ACCESS FULL-TEXT HTML

2022 Volume 41 Issue 4 Pages 116-125

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Abstract

This paper introduces the service development of the avatar application “Pokecolo,” along with the history of the operating company Cocone Co., Ltd. Avatar has attracted increasing attention with the spread of the Internet, and has begun to provide various services in recent years. From the viewpoint of the user, it is simple to change the avatar skin and enjoy dressing them up. From the company side, it is important to develop a business model to manage the content. This paper examines the connection between user communication and content, as well as the mechanism of content development by teams of designers. The progress of avatar apps is strongly linked to the possibility of virtual space, which has come to be referred to as the Metaverse.

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© 2022 The Author(s).

本稿はCC BY-NC-ND 4.0 の条件下で利用可能。
https://creativecommons.org/licenses/by-nc-nd/4.0/deed.ja
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