A Study of the Concept of Design in Design-Driven Management

Abstract

The ambiguous nature of the word “design” has caused confusion in understanding as various design-related concepts have emerged and attracted attention. Furthermore, the general understanding of design limited to the narrow definition of “Isyou” in Japan, and the instability of the extended design definition in design research has led to misperceptions and discrepancies in understanding of the concept of “design-driven management”. Therefore, the purpose of this research is to present issues of design-driven management research after providing an overview and organizing design concepts that are used ambiguously in the context of management. This paper reviews the expansion of design concepts in previous literature and positions and organizes ambiguous concepts based on the viewpoint that design is output or process. This approach contributes to understanding of the research scope and performance evaluation of design-driven management by clarifying the definition of the design concept.