Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership

Abstract

With the spread of mobile payment services, reward point systems have been frequently promoted in recent years. Therefore, the number of short-term users who enroll for the purpose of earning reward points is increasing, although the low retention rate of mobile payment services has become an issue. This study examined whether or not perceived control and psychological ownership can enhance the intention to reuse mobile payment services by focusing on touch interface when using payment services. The results of these two studies revealed that payment methods requiring users to manually input the monetary amount, thereby using increased screen contact (as opposed to payment methods not requiring the input of a monetary amount), increased the sense of control over payment services, and that perceived control increased the sense of psychological ownership. In addition, it was confirmed that the improvement in psychological ownership caused by screen contact increases the intention to reuse the mobile payment service.