Japan Marketing Journal
Online ISSN : 2188-1669
Print ISSN : 0389-7265
Book Review
Ono, J., Ogawa K., & Morikawa, H. (2021). Service Excellence: Handbook of Japanese Customer Satisfaction Index. Tokyo: Japan Productivity Center. (In Japanese)
Shoji Yamamoto
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2023 Volume 42 Issue 3 Pages 93-95

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