Japan Marketing Journal
Online ISSN : 2188-1669
Print ISSN : 0389-7265
Preface
Psychological Ownership
Hikaru Yamamoto
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JOURNAL OPEN ACCESS FULL-TEXT HTML

2023 Volume 43 Issue 1 Pages 4-6

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Abstract

Psychological ownership is one of the fundamental notions in marketing and consumer behavior. This idea has increasingly attracted researchers’ attention over the past decade due to the proliferation of digital goods and the sharing economy, both of which are challenging the conventional understanding of “ownership” of products. In this special issue, we shed light on psychological ownership toward various products, such as digital cash, online content, and pop groups, with the aim of gaining a deeper understanding of the mechanism, antecedents, and consequences of psychological ownership.

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© 2023 The Author(s).

本稿はCC BY-NC-ND 4.0 の条件下で利用可能。
https://creativecommons.org/licenses/by-nc-nd/4.0/deed.ja
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