Abstract
“Making Innovation” is one of the most important roles of the developed countries for the sustainable society and economy in the world. In Toyota, the purpose of innovation has been defined as “with dissemination of innovation the Company has to contribute to the society”, which the “Prius” represented. The “Prius” was explored by the right combination of the top management and technology management. But more important factor in the current successful result is the “power of dissemination”, from marketing, exporting, local producing, to the generation-based reinvention. The local production needs to establish the supply chain and to foster human resource, which will lead to the sustainable development of the country. All the process must be controlled by what I call “the integrated innovation management”. When all process is successfully done, the Company can enjoy the sustainable growth with the country through the new field of the industry. I discuss it in each process looking at the “Prius” case.
