Abstract
When considering children's behavior toward information consumption such as TV viewing, several factors in their environment should be taken into account. Among those, opinions and attitudes which their parents hold toward media are the most influential. Especially, most of the parents of elementary school children today belong to the "TV Age." Their opinions of TV should be reflected somehow on their children's TV viewing behavior. This paper is aimed at capturing children's TV viewing behavior based upon their relationship with their parents, as well as with the viewing behavior of their parents. The discussion is based on the results obtained from the survey conducted by NHK in 1987 and 1997.
