Abstract
This article tried to assess the influence of viewer’s information
orientation on channel repertoire, and to show if there is any difference among
the four repertoire scales. These four scales were constructed on the basis of
the frequency people see each channel(at least weekly/ almost daily/ 1-5 days
per week/ less than weekly but at least occasionally). From the multi-channel
Cable-TV survey in HINO city, the analysis showed that viewer’s information
orientation had somewhat different effects on the four repertoire scales.
