JOURNAL OF MASS COMMUNICATION STUDIES
Online ISSN : 2432-0838
Print ISSN : 1341-1306
ISSN-L : 1341-1306
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Reconstruction of critical communication theory in Cultural Studies
Shuzo YAMAKOSHI
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2004 Volume 64 Pages 150-163

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Abstract
 This article reconsiders critical communication theory with reference to the theoretical turn of Stuart Hall’s communication model. The focus is on three aspects: social and political change in post-war UK; neo-Marxist concept of “discourse” and “ideology”; Hall's political project as New Left. During the late 70’s to early 80’s, Hall had changed his communication theory dramatically in order to stand against the political project of Thatcherism. I examine that Hall’s perspective had changed from “encoding/decoding” model, which leads to “semiotic democracy,” to “struggle over meaning,” which can be connected with new theoretical trends.
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© 2004 Japan Society for Studies in Journalism and Mass Communication
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