Abstract
This paper applies a performative view, not a communicative view, to the
largest online community in Japan, Channel 2 by analyzing its typical collective
action called Yoshinoya Festival, from both aspects of its online communications
and offline events. Behaviors in online communications are analyzed quantitatively
based on the methodology of CMC studies, and those in offline events are
analyzed qualitatively based on that of cultural anthropology. Then the problematic
characteristics in Channel 2 are discussed.
