2019 Volume 94 Pages 43-50
This paper describes the environment surrounding opinion polls in the following
three sections, each of which also presents the author’s opinions. They
are mainly based on the author’s presentation on June 23, 2018 at the symposium
titled What is Public Opinion Survey: Discussion on the Reliability of Public
Opinion at a Crossroads as a part of the symposium organized by the Japan
Society for Studies in Journalism and Mass Communication.
Section 1 Polling methods employed by the media
This Section outlines polling methods that are yet to be fully understood by
media representatives and academics.
Section 2 Discussion of web-based polling going forward
This Section comments on the calls for more effective use of the internet
in our ubiquitous society.
Section 3 Public sentiment on the reliability of polls
Through social networking services or other means, many voice doubts
about opinion polls conducted by the media. This Section presents the author’s
idea on the way the issue should be addressed.
