中小印刷業者の目から見たdrupa 2016∼デジタルのうねりをどう捉えるか∼

抄録

Digital presses and materials accounted for 90% of the exhibitions at drupa 2016, whereas the conventional analog print presses and materials occupied less than 10% of the exhibition space. However, there is significant separation between the exhibition and the actual analog print market demand, with analog print having a market share of 97%. The newly announced digital presses are still under development and will not be shipped to the market for several more years. The ideal digital world seen at drupa 2016 will take several more years before penetrating into the Japanese market. What the small-to-medium sized printers should tackle now is not a rush to digital investment, but marketing developments regarding connections to information communication technology. Considering the past 16 consecutive drupa visits since drupa 1962, it is time for more energy to be invested in print and communication marketing.